Join us for this episode with Biny Baba, Founder of Biny Baba Business Group, a business advisor and entrepreneur connecting Ethiopian businesses with opportunities in China. Starting his journey in Merkato, Biny has spent the past 17 years building a remarkable path in Ethiopia’s import business scene. In this episode, he talks about Merkato’s culture and business spirit, how he started his journey, his work in the import and China markets, and how content creation has become part of his story. It’s an inspiring conversation with a young entrepreneur who turned local beginnings into a bridge for global business. More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia Noah Real Estate Website: https://noahrealestateplc.com/ BPO Partnership Form: https://forms.gle/PsAVBP1vXCvhKXFP6 thereliable.tech GIZ: https://www.giz.de/de/downloads/giz2023-en-private-sector-development-in-ethiopia.pdf To advertise on Meri: https://meri.et/advertise 00:00 - Introduction 03:00 - opening 04:20 - What influenced you to follow your passion? 06:53 - Journey ( Merkato, first job, Starting Business) 38:56 - Misconception about Merkato 44:30 - Merkato for newbies 52:26 - The future of merkato 59:38 - Distribution 01:10:50 - Import 01:31:34 - Import process 01:47:39 - Sourcing 01:59:48 -Content creation 02:04:55 - Real Estate 02:17:23 - Run down questions 02:23:19 - Aspirations 02:25:33 - Wisdom Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.