Join us for this episode with Yezichalem Kassa, Founder and CEO of TheDay Agro Processing Industry, a pioneer in premium organic fruit jams. With over fifteen years of experience, she has played a key role in shaping Ethiopia’s agro-processing sector. In this conversation: her origin story and career transition, the founding of TheDay, the turning point behind the brand and its signature recipe, building and managing manufacturing operations, distribution and scaling strategies, maintaining standardization and quality, leadership lessons, and more. More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia BPO Partnership Form: https://forms.gle/PsAVBP1vXCvhKXFP6 abetlabs.com GIZ: https://www.giz.de/de/downloads/giz2023-en-private-sector-development-in-ethiopia.pdf To advertise on Meri: https://meri.et/advertise Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.