👉Check out Odoo: https://www.odoo.com/r/TM1 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 VIDEO INTRODUCTION: Opening a restaurant looks glamorous. But most restaurants do not fail because of bad food. They fail because of decisions made long before the first customer walks in. In this episode, we sit down with Zorawar Kalra, the founder behind some of India’s most successful restaurant brands like Farzi Cafe, Pa Pa Ya, and Louis Burger. He breaks down why restaurants fail, how innovative dishes are created, and how pricing really works in the food business. We dive into market research, choosing the right location, building strong teams, and the values that scale brands across cities. He also shares why he made an early bet on sushi, and how one wrong location taught him a hard lesson. If you want to understand how great restaurant brands are actually built, this episode is a must watch. Let us know what you think of this conversation in the comments! 👉TIMESTAMPS: 00:00 - Intro 03:16 - Guest Introduction 04:16 - Podcast Objective 05:39 - Why Restaurants Fail 13:56 - Creating Innovative Dishes 18:35 - Pricing Framework 21:58 - Role of Consultants 26:55 - Importance of Market Research 29:16 - Choosing the Right Location 34:16 - Why he bet big on Sushi 36:44 - How a Wrong Location Led to Failure 37:41 - Building a Strong Team 40:10 - Core Values at Farzi Cafe 44:10 - Top Hires for a Restaurant Business 46:00 - Handling Negative Reviews 46:47 - Audience Feedback 48:20 - Key Takeaways Must watch Episodes: 1. Viraj Bahl, How VEEBA is Conquering the Indian Food Market? https://youtu.be/n5ipHOFj-Hw?si=fjGjeZSK3fjMWAH- 2. Millennials vs Gen Z: The SHOCKING Truth About Debt, Alcohol & 10-Minute Delivery https://youtu.be/f1G3Z5K2q2Q?si=PnelgSllrQi_DHxf 3.Ananth Narayanan, 100x Your Brand in 60 Minutes with These PROVEN Tactics https://youtu.be/H088ypbYuDw?si=ChJJYhh5vsytKlFS 4.Anupam Mital, CEO Blueprint - How to Find Gap in the Market? https://youtu.be/70Bg6fkr9gI?si=ViAmhOcjBtbQJ-TW 5. Manav Garg, How to Win the AI Game? https://youtu.be/C75ecC5my_M ✅Study Materials: Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #resturant #masterclass# #cafe #food #farzicafe #sushi #restaurantstyle #business #location #menu #price #businesscasestudy