👉Check out Odoo: https://www.odoo.com/r/a7S ⭐️Spotify Link: https://open.spotify.com/episode/3U1q3XapJ0JpVeLQneW7nh?si=1HPM2o9DQoSYl3dYE-U8MA ⭐️ Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 VIDEO INTRODUCTION - In this episode of The Indian Business Podcast, we dive into the incredible journey of Saurabh Munjal, the founder of Lahori Zeera, one of India’s fastest-growing FMCG brands. What started as a small-town experiment has now become a national sensation, taking on beverage giants such as Coca-Cola, Pepsi, and Parle. Saurabh reveals how Lahori Jeera navigated GST hurdles, built a powerful distribution network, and launched the iconic ad campaign that made Lahori Zeera unforgettable, all without celebrity endorsements. Packed with insights on pricing psychology, product innovation, and cultural branding, this episode is a must-watch for anyone seeking to understand how Indian entrepreneurs are redefining FMCG by building profitable brands rooted in local tastes and identities. Timestamps - 00:00 - Introduction 02:58 - Entering the beverage industry 06:06 - Brand vs Commodity 07:28 - What Makes the Indian Market Unique 10:34 - 3 Mistakes Brands Should Avoid 15:12 - Success of Thums Up 17:44 - India’s Beverage Landscape 20:53 - Surviving GST & Big Brands 20:45 - Product differentiation 31:53 - Profitable from day one 36:03 - Startups marketing guide 39:35 - Crafting marketing campaigns 43:17 - Start-up’s approach to marketing 46:23 - Choosing the right distribution channel 53:40 - Distribution models in India 59:47 - How to choose distribution model 1:03:42 - Managing beverage regulations 1:06:44 - Hiring blueprint for 0 to ₹100 Cr 1:11:34 - Advice every founder needs 1:14:20 - Lessons and Takeaways Must watch Episodes: 1. Smt. Nirmala Sitharaman, Finance Minister https://youtu.be/uKO8tk3_itQ?si=vF8T442Txq_blu0i 2. Arvind Kejriwal, Delhi 2025 Elections https://youtu.be/8nES01011GY?si=dbSUEk_fDJnJs_Wp 3. OYO's Insane rise & Bankruptcy! ft. Ritesh Agarwal https://youtu.be/TdQ2UD-U9rQ?si=KC7mU1SAf4zvV8MA 4. How will Modi govt fix India’s problems? ft. Sanjeev Sanyal https://youtu.be/3Lgf2WHstBY?si=wT2qbyagfnHiDFm_ 5. Why is Boult still bootstrapped? ft. Varun Gupta https://youtu.be/iH8IrBG4csM?si=W-EGheLcDjxX8fd- Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #Indianbusinesspodcast #Jeeradrink #Lahorijeera #Campacola #thinkschool #businesscasestudy #geopolitics