Adam Mosseri (Instagram, Facebook, Fortune’s 40 Under 40) is the CEO/Head of Instagram at Meta. Adam joins the Armchair Expert to discuss being the suit in a family of artists and designers, how we build up emotional affinities for particular brands, and why his approach to design is based in problem solving. Adam and Dax talk about using intelligent technology to evaluate safety at scale, how the Instagram algorithm actually works, and the arms race of the ability to detect when something was made by AI. Adam explains the process of rolling out new features and dealing with mistakes, the implications of how power has been shifting from institutions to individuals, and his prediction that authenticity is becoming infinitely reproducible. Watch the fact check: https://youtu.be/SPbZyTuyH4Q Watch Armchair Expert episodes: https://www.youtube.com/playlist?list=PLzPEuwClyOzDdlrAmU-IwKncG87qrF7Vw Follow Armchair Expert on social: https://www.instagram.com/armchairexppod https://www.facebook.com/ArmchairExpPod/ https://twitter.com/armchairexppod Connect with Wondery https://wondery.com/shows/armchair-expert-with-dax-shepard/ https://www.facebook.com/WonderyMedia https://twitter.com/WonderyMedia https://www.instagram.com/WonderyMedia https://www.tiktok.com/@wonderymedia About the Show: Hi, I’m Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human “truths” without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. Watch Armchair Expert every MONDAY, WEDNESDAY, and FRIDAY here on Youtube! Listen to episodes ad-free by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting https://wondery.com/shows/armchair-expert-with-dax-shepard/ Chapters: 0:00 - CEO of Instagram is a Tough Job 7:01 - Tech Positions 13:14 - Adam is a Designer 15:38 - Challenging Mark Zuckerberg 18:31 - How Instagram Uses AI 23:39 - Content Moderation 29:53 - Order Preference 32:00 - Your Algorithm and You 39:29 - AI Generated Content 53:37 - Podcasts and Short Form Content 59:53 - New Features 1:07:11 - What is a Creator 1:12:42 - How to Make Money on Instagram 1:23:30 - Threads 1:27:40 - Adam’s BMW & Burning Man #armchairexpert #daxshepard #adammosseri #instagram