On the morning of 9/11, Jeff Krasno was running a record label just three blocks from the World Trade Center. The attacks unfolded virtually right outside his office window—an up-close encounter with terror that would mark him forever. That experience cracked open his worldview, and over time, shifted his focus toward health, purpose, and rethinking how people handle stress. He went on to build transformational wellness communities like Wanderlust and Commune. But it wasn’t until a major health scare in his 50s that Jeff turned inward— beginning to personally apply the very protocols he’d long promoted: cold plunges, heat therapy, fasting, breathwork, grounding, and deep nervous system work to rewire the body from the inside out. These modalities work by introducing controlled, strategic stress—helping the body adapt, grow stronger, and build resilience on both a cellular and emotional level. In this episode, Jeff and I explore how strategic stress can sharpen focus, boost immunity, and recalibrate your biology. Here’s what we cover: - How Jeff lost 65 lbs, stabilized his blood sugar, and reversed early-stage diabetes—without medication - Why your environment (air, food, light, touch) matters more than your genetics - What “stressed plants” are and how they affect your mitochondria - Why community is the foundation of sustainable health Full show notes: https://bengreenfieldlife.com/goodstress Additional Resources: Ben Greenfield Life Website: https://bengreenfieldlife.com/ Ben Greenfield Life Podcast: https://bengreenfieldlife.com/podcast/ Ben Greenfield Books: https://shopbengreenfieldlife.com/collections/books Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness X https://twitter.com/bengreenfield TikTok https://www.tiktok.com/@bengreenfield