Jeff Krasno is a renowned wellness entrepreneur, author of “Good Stress,” and co-founder of Wanderlust festivals. We discuss the political horseshoeing of wellness culture, his Buddhist approach to physiology, and hormetic protocols that reversed his metabolic dysfunction. Book Giveaway: Subscribe to the newsletter at richroll.com/subscribe for a chance to win one of four signed copies of Jeff’s transformative new book. READ MORE👉🏾 http://bit.ly/richroll897 ✌🏼🌱 - Rich This Episode Is Brought To You By… iFit: Get 10% off any purchase of $999+ with code RICHROLL👉 https://bit.ly/rrnordictrack Bragg: Use code RICHROLL for 20% off your first order 👉https://bit.ly/braggXrrp2025 Birch: Get 20% OFF sitewide 👉https://bit.ly/birchliving Check out all of the amazing discounts from our Sponsors 👉🏾 https://bit.ly/rrpsponsors LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CHAPTERS 00:00:00 Intro 00:02:38 Introduction and Welcome 00:03:24 State of the Wellness Industry 00:10:23 Impact of Anti-Establishment Views 00:15:08 The Challenge of Content Creation & Staying True to Ethical Standards 00:17:17 Adopting the Scientific Method in Wellness 00:19:41 Jeff's Journey, Childhood and the Struggle for Belonging 00:23:54 Turning Weaknesses into Strengths 00:26:01 Inception of Kula Yoga Project 00:29:35 Creation of Wanderlust 00:32:16 Personal Health Crisis and Awakening 00:34:57 The Intersection of Mysticism and Health 00:37:30 Sponsor Break 00:39:54 The Role of Metaphysics in Personal Health Journey 00:44:12 The Tao of Health: A Convergence of Eastern Thought and Human Physiology 00:48:50 The Illusion of Separation and Oneness 00:53:54 The Role of Nature in Health and Wellness 00:58:15 The Biological Imperative and Chronic Disease 01:00:42 Adapting to Modernity: Hijacking of Evolutionary Adaptations 01:04:24 The Seminal Question: How Did I Evolve? 01:10:36 Sponsor Break 01:11:52 The Evolutionary Basis for Diet and Its Impact on Health 01:14:07 The Impact of Modern Food Industry on Health 01:15:42 Jeff's Dietary Protocol 01:19:52 The Role of Cold Water Therapy in Health and Wellness 01:22:06 The Role of Exercise and Movement in Health 01:25:12 The Importance of Stress Dosage in Health Protocols 01:28:04 The Power of Agency in Health and Wellness 01:30:19 The Benefits of Heat Exposure and Sauna Bathing 01:36:57 The Good Stress of Engaging in Difficult Conversations 01:41:52 Engaging with Detractors and Seeking Connection 01:47:15 Building a Psychological Immune System Through Difficult Conversations 01:50:00 Hosting a Summit Between Palestinians and Israelis 01:51:27 The Power of Storytelling and Empathy in Conflict Resolution 01:55:12 The Challenge of Scaling Healing Work 01:57:56 The Power of Emotional Regulation Through Wellness Practices 02:03:00 The Ongoing Journey of Self-Improvement 02:08:50 Understanding Our Connection to the Universe 02:12:48 Closing Thoughts and Reflections CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY DAN DRAKE https://www.dandrake333.com/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast