Show Notes: https://retipster.com/172-travis-king/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=Fm-fiZRvvUk Join Our Community: https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=Fm-fiZRvvUk Interested in taking the first steps towards land investing? Take my free 5-day course here: https://welcome.retipster.com/5-day-email-course/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=Fm-fiZRvvUk Travis King has invested in rural land for many years and built a multimillion-dollar portfolio. He's here to share the unique plays he's added to his investing playbook, allowing him to scale and adapt as the market changes. Travis will break down the formulas he uses to analyze campaigns and track metrics so you can move from just feeling like your mailings are working to knowing your numbers. We'll also understand the constraints he sees in today's market with higher interest rates and inflation and how to pivot your acquisition and disposition strategies accordingly. 00:00:00 - Introduction 00:03:08 - Seth's Self-Storage Content 00:11:24 - Importance of Adapting to Market Conditions 00:12:43 - Identifying Blind Spots in Your Business 00:14:49 - Three Variables for Business Success 00:23:26 - Measuring Success in Real Estate Investing 00:24:33 - Measuring Success in Marketing 00:25:17 - Why Following Up Is Important 00:27:35 - Tracking Without Historical Data 00:30:04 - Challenges in the Current Real Estate Market 00:36:56 - Land Wholesaling and Assigning Deals 00:39:54 - The “Silent Recession” and Land Investors 00:42:06 - Negotiating Interest Rates, Prices, and Terms 00:48:08 - The Power of Seller Financing 00:49:38 - Subdividing Properties with Seller Financing 00:51:11 - Exploring Seller Financing as an Acquisition Strategy 00:59:50 - Building Rapport and How to Follow Up 01:02:27 - Evaluating Call Length for Conversions 01:07:23 - Multichannel Marketing in Real Estate 01:12:07 - Understanding Vanity Metrics 01:13:11 - How to Track Your Metrics 01:21:07 - The Land Investor’s Playbook 01:25:30 - “Big League” Seller Financing 01:29:19 - Conclusion and Resources