David Baker charges $18k a day to advise firms. He's helped over 900 firms. The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space—David C. Baker has been called the expert's expert by the NY times. He's here to help you become an expert. Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/bZ0Ig David C Baker @DavidCBaker (social) The Business of Expertise: https://www.expertise.is/#book 3:30 - Story time of how Chris found about David baker 5:50 - How David helped Fabian fix his situation 08:00 - How to help someone to stop seeing the negative in their situation 10:00 - Why did David write “The Business of Expertise” 11:00 - Learning comes from articulation 14:00 - The perfect size for a team (Always smaller than your opportunity)* 19:00 - Tips on how you can become specialized? 21:00 - How do you know if your niched down enough** 24:00 - Strategy and Execution 29:00 - sell strategy (the thinking) before the execution (the making) 35:30 - How David got introduced to Blaire Enns 37:00 - How they got started on the 2 bobs podcast 44:00 - always test 46:30 - the best time to set your price*** 51:00 - Drop and give me 20 (do you know something I don’t know)*** 53:00 - The real thing that sets someone apart and getting things done 57:45 - Conflict of interest 59:00 - Accessibility/Influence/Expertise 1:02:00 - Speaking fee and his requirements to speak 1:07:00 - How David became a consultant for creatives 1:12:00 - Thoughts on working for free in the beginning 1:14:00 - What would be your take at this point of uncertainty around the world if you are trying to sell creative related services. Any particular strategy? 1:18:00 - Other than niching, what is the most common advice you give to creative micro studios (under 5 employees) 1:19:00 - how do you organize your focuses, you have many interests. Please go back to the hoarding concept. === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas, Jona Garcia, Stewart Schuster, Mark Contreras, Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne