Envision the oppressive pursuit of physical perfection — enduring rigorous training on a mere 800-calorie daily diet. You might look like Adonis on the outside, but on the inside, you have the testosterone levels of a 90-year-old. My guest today, Jason Phillips, not only broke free from the clutches of this demanding reality but reshaped it into a narrative of resilience. Beyond reclaiming his health and vitality, he transformed his journey into a guiding compass for others aspiring to optimize their well-being and achieve better health, fitness, and longevity goals. https://ncicertifications.com/jason-phillips/ Jason, a veteran in the fitness industry for decades, transitioned from a former cover model and professional athlete to becoming a highly sought-after fitness and nutrition coach. Currently serving as the CEO and founder of the Nutritional Coaching Institute, Jason's influence extends through various avenues. http://www.ncicertifications.com/ At the core of his impactful work is a successful mentorship program for fitness and nutritional professionals. Here, Jason offers both group and individualized coaching to some of the most talented people in the industry, nurturing their growth and expertise. Not just limited to coaching, Jason has contributed to publications like Men’s Journal and authored books that have become staples in the field, including Macros Explained: Your Ultimate Guide to Macronutrient Prescription for Health, Performance, and Aesthetics and his newest book, Macros Applied: Bridging the Gap from Science to Application. https://bengreenfieldlife.com/wp-content/uploads/2024/02/jason-phillips-macros-explained-ebook_compress.pdf https://bengreenfieldlife.com/wp-content/uploads/2024/02/jason-phillips-macros-applied-ebook_compress.pdf Jason is a popular and prolific podcast guest featured in over 50 podcasts, such as Renegade Radio with Jay Ferruggia, Ever Forward Radio with Chase Chewning, Mind Pump: Raw Fitness Truth, and Barbell Shrugged. https://jasonferruggia.com/?s=jason+phillips&submit=Search https://chasechewning.com/podcasts/episode/150 https://mindpump.libsyn.com/664-jason-phillips https://barbellshrugged.libsyn.com/building-a-nutrition-coaching-business-in-2024-w-jason-phillips-anders-varner-doug-larson-and-travis-mash-728 Jason routinely speaks at Google, has been interviewed by Entrepreneur Weekly, and has been the featured speaker at the Cascade Classic and the 2018 Fitness Business Summit. During this discussion, you'll discover: -Jason Phillips...05:34 -CrossFit community and paleo diet...06:53 -Possible reasons for feeling better on a paleo diet...16:49 -Carnivore vs. paleo diet...20:25 -Jason’s struggle with anorexia...27:16 -Testosterone replacements...37:51 -Who to follow for nutritional advice...44:17 -What NCI offers...48:33 -Building a business in the health and fitness industry...54:19 -Using AI to create meal plans...1:05:03 -Jason’s most important routine...1:08:32 Full Show Notes: https://bengreenfieldlife.com/jasonp Additional Resources: Ben Greenfield Website: https://bengreenfieldlife.com/ Ben Greenfield Podcast: https://bengreenfieldlife.com/podcast/ Ben Greenfield Books: https://shopbengreenfieldlife.com/collections/books Twitter https://twitter.com/bengreenfield Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness TikTok https://www.tiktok.com/@bengreenfield #BenGreenfield #strengthtraining #nutritionalcoaching #eatingdisorderrecovery