For years, Rivian has looked like one of the most compelling electric vehicle companies in America — and maybe the car maker most equipped to take on Tesla. All that potential comes down to this: the R2, the long-awaited and more affordable car that Rivian hopes can make it truly mainstream. After a journey to the R2's factory earlier this year, The Verge's Andrew Hawkins explains what the R2 is, why it matters, and what happens to Rivian if it's a hit — or a flop. 0:00 Intro 1:15 90 Seconds on The Verge 3:20 Tornado Factory Visit 7:20 EV Headwinds and Demand 11:18 R2 First Impressions 15:14 Price Is the New Battleground 19:36 Software Company Future 27:06 Robotaxi Autonomy Bet 31:40 Wrap Up Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLv Watch The Vergecast on YouTube: https://bit.ly/40RFRkg The Vergecast Podcast: https://bit.ly/3WQDexZ Decoder with Nilay Patel: http://apple.co/3v29nDc More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Shop our Verge merch store here: https://bit.ly/4kPCmEc Subscribe to The Verge: https://bit.ly/3FT6n5S If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content. For more information about our ethics policy, visit: https://bit.ly/3ZWTlLs