⭐️ Check out Odoo : https://www.odoo.com/r/07x0 ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 VIDEO INTRODUCTION: In this episode of the Indian Business Podcast, Kishore Biyani dives deep into the untold truths of building for India. He breaks down the concept of India 1, 2, and 3, and explains why most startups fail to connect with Bharat. From the rise and fall of Big Bazaar to why Zepto succeeded, he shares hard-earned lessons on branding, customer behavior, communication, and debt. He also compares India’s growth journey with China’s ruthless model, offering insights on what India must learn to scale Timestamps 00:00 Promo 02:07 Sponsor 03:20 India’s Growth Story 10:38 How to shape India’s Growth Story 14:32 Understanding India 1.2 & 3. 21:30 How value addition is done ? 23:24 How to sell to India 2 ? 26:24 How to sell to India 3 ? 28:30 Journey of Kishore Biyani 33:40 How did he find the gap in the market? 34:43 Difference in 1980s and 1990s? 38:50 Learnings from Pantaloons 39:38 How to build a brand? 48:15 How to design a communication? 51:15 Society’s Truth? 54:40 Customer Ritual? 1:00:22 How to understand role models? 1:04:19 What after Pantaloons? 1:06:42 How did Pantaloon expand? 1:12:50 Jumboking - How would it survive franchise model? 1:19:08 How Big Bazar was born? 1:25:40 Which Category is good for newspaper ads? 1:28:12 Ganesh’s first memory of Big Bazar 1:30:40 Location selection for Big Bazar 1:30:20 Mall vs Stand Alone location? 1:36:20 How to effectively transition a customer? 1:41:29 Netflix’s way of understanding customer 1:47:50 How can an ethnic brand leverage society’s truth? 1:50:15 Mistakes Kishor made and what did he learn? 1:53:50 Good Debt vs Bad Debt 1:55:50 Amazon vs Future Retail 1:56:31 Advice for Genz’s 2:00:57 Conclusion 2:02:08 Book Recommendations Our Best Indian Business Case Studies: 1. Dhirubhai https://youtu.be/bSx6hDjALkQ?si=wE6PGMgiv7PpHdla 2. Milky mist https://youtu.be/-98fnc4VAo8?si=NtKHTWjvtr_9V8ne 3. Old Monk https://youtu.be/GQPymbqa08A?si=BXhcZhDPXt9wTxO4 4. Waaree https://youtu.be/T1PLEPTbXc4?si=3VbRKyBnd-3Trfqt 5. Blinkit https://youtu.be/OGs2YsqvWDg?si=bZ_AqkdGEsl2X3xW ✅Study Materials: Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.