Livestream w/ Blair Enns. Got questions for author, speaker, consultant Blair Enns? Get them ready. #WWPM #PricingCreativity 02:57 - Specialize vs. Generalize 04:30 - "but what if I get bored when I specialize?" 08:00 - How do I begin to specialize? Where do I start? 12:46 - Why don't we talk about money early? 18:20 - How did Blair embrace silence when talking about business? 21:40 - How do you measure the value you bring? 28:30 - Profit is based on the risk you take 31:00 - 2 ways of being successful in business 34:15 The pursuit of efficiency comes at the cost of extraordinary profit 37:00 - How much of a cut do I take from the value I bring? 48:16 - Risks you might encounter when leveling up 51:00 - VALUE BASED PRICING 56:00 - Can't I just raise my hourly rate? 1:03:00 - Price the client, not the service 1:11:00 - Don't feel the need to bring out the cost, ask questions 1:15:00 - Recap @BlairEnns Twitter Buy Win Without Pitching Manifesto Book https://amzn.to/2DI61Ml Pricing Creativity Book https://www.winwithoutpitching.com/pricing-creativity/ === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne