👉Check out Odoo: https://www.odoo.com/r/IxB 🎧 Listen To #IndianBusinessPodcast On Spotify : https://open.spotify.com/episode/5pKxiNOY6HBereQcXsGcD5?si=fLJNmsZQR-iOYZGulihtjw ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ INTRODUCTION: Today on Indian business podcast we have the biggest business guest — Mr. Jayen Mehta, the Managing Director of Amul, India’s largest FMCG brand and a global dairy giant. From running a ₹80,000 crore empire to revolutionising the lives of millions of farmers, Jayen Mehta is here to unveil the secrets behind Amul’s iconic success. This episode is a must-watch if you're an aspiring entrepreneur or simply curious about business growth! Share your thoughts in the comments below! Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M Timestamps : 00:00 - Trailer A sneak peek into the secrets behind Amul’s incredible success! 03:35 - Introduction Meet Jayen Mehta, MD of Amul, and uncover what makes this iconic brand tick. 05:58 - Amul’s Cooperative Revolution How Amul’s unique business model empowers millions of farmers. 07:07 - The Origin Story of Amul From a small cooperative to India’s largest FMCG brand. 09:14 - Cracking Amul’s Supply Chain Understanding the backbone of Amul’s operations. 17:23 - The Four Highways of Distribution How Amul ensures its products reach every corner of India. 19:53 - Optimizing Supply Chains Strategies that make Amul efficient and cost-effective. 22:41 - Turning Milk into White Gold Amul’s approach to value addition in the dairy industry. 29:21 - India’s Untapped Protein Market Exploring the potential of protein in Indian diets. 32:41 - The Rise of Protein Consumption How Amul is capitalizing on the protein revolution. 34:43 - Why Protein is Sold Online Only The logic behind Amul’s unique sales strategy. 36:25 - Amul’s Direct-to-Consumer (D2C) Model How Amul is innovating in the digital retail space. 39:40 - Margins in Milk Products A look at the profitability of various dairy products. 43:03 - Amul’s Protein Revolution Why Amul is leading the charge in protein innovation. 49:25 - Leading the Revolution Why Amul stays ahead while others struggle in the protein market. 50:40 - The Cost of an Amul Franchise Breaking down the investment needed to open an Amul franchise. 55:20 - Helping Franchise Owners Does Amul assist in finding the right location? 56:15 - Opening an Amul Parlor What it takes to start a 150-200 sq ft Amul outlet. 1:00:40 - Amul Store vs. Amul Parlor Understanding the difference between these two retail formats. 1:01:54 - FDI in Retail: A Threat to Businesses? Jayen Mehta’s perspective on foreign direct investment. 1:07:58 - Franchise Margins What profits can franchise owners expect? 1:08:50 - Why Amul Will Never Go Public The logic behind staying away from IPOs. 1:13:55 - Amul's Marketing Strategy How Amul spends only 1% on advertising yet dominates the market. 1:14:30 - Amul’s Unique Communication Strategy What makes their messaging stand out? 1:16:00 - Creating a Buzz with Just 98 Hoardings How Amul gets noticed across the country. 1:18:37 - Consistency in Marketing Why Amul’s regular communication is key to its brand strength. 1:20:21 - The Iconic Amul Butter Girl The story behind one of India’s most loved ad campaigns. 1:30:37 - Solving Market Access Issues How NCEL is addressing challenges faced by farmers. 1:33:13 - NCEL’s Achievements The impact of India’s Multi-State Cooperative movement. 1:35:08 - Wrapping Up the Segment Key takeaways from NCEL’s role in Indian agriculture. 1:36:27 - Podcast Summary The most important lessons from this insightful conversation. Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics #amul #amulmilk #amulchocolate #amuldarkchocolate #businessschool #milk #cheese #dairy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.