Dirty Mo Media may have started with a Dale Earnhardt Jr. podcast, but DMM President Mike Davis never believed it would stop with one driver, one podcast, or even one sport. Today, he is leading DMM through its next phase of growth while trying to protect the honesty and audience trust that helped build the company in the first place. In Part 2 of Business of Motorsports, Kelley Earnhardt Miller sits down with DMM President Mike Davis to talk about what the company has actually become: a motorsports media network telling stories from every corner of the sport, and now pushing into new ones too. Mike gets into how DMM decides which shows are worth betting on, why some ideas need years to find their audience, and why he's comfortable having a few misses to find the next big hit. He also tells the story of how a trip into the rodeo world turned into a friendship with Jerome and Tiffany Davis, the launch of Dirty Mo Rodeo, and a bigger vision for where DMM can go outside of racing. Growth hasn't come without tension. Mike talks candidly about navigating DMM's relationship with NASCAR, the balancing act of staying independent while still being part of the sport, and why DMM has walked away from business rather than tell its hosts what they can and can't say. This is the story of how Dirty Mo Media keeps growing without losing the authenticity that made it work in the first place, and where Mike believes DMM can go next. Chapters: 00:00:00 - Intro 00:00:46 - Every Show Has a Purpose 00:09:24 - Why Rodeo 00:27:05 - Complications with NASCAR 00:37:29 - The Adidas Deal That Got Away 00:41:40 - The Future of Dirty Mo: Still an Earnhardt Company 00:55:50 - Growing the Company 00:56:42 - What Employees Thrive at Dirty Mo 01:01:27 - What Makes Mike Most Proud About Dirty Mo 01:06:10 - Outro THE PODCASTS YOU LOVE. THE MERCH YOU NEED. Get it all here: https://shop.dirtymomedia.com/ Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com FanDuel: Must be 21+ and present in select states (for Kansas, in affiliation with Kansas Star Casino) or 18+ and present in D.C. First online real money wager only. $5 first deposit required. Bonus issued as nonwithdrawable bonus bets, which expire 7 days after receipt. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG. Call 1-888-789-7777 or visit ccpg.org/chat in Connecticut, or visit mdgamblinghelp.org in Maryland. Hope is here. Visit GamblingHelpLineMA.org or call (800) 327-5050 for 24/7 support in Massachusetts or call 1-877-8HOPE-NY or text HOPENY in New York.