The sponsor of this video, Upwork, has helped us hire talented people all over the world for every part of the creative process - from Thumbnail design to video editing to animations And now we’re using Upwork to hire AI experts. Visit https://obvs.ly/colinandsamir now to sign up to power your business, smarter. #UpworkPartner Arcade Media: https://www.arcade.media/ Jordan's Podcast: @thinklikeacreator 00:00 Who is Jordan Schwarzenberger 2:41 Jordan’s background before managing the Sidemen 4:45 The 2016 Charity Match 8:01 The 2022 Charity Match 10:30 Building intergenerational fans 11:40 How Jordan became their manager 14:20 The Sidemen’s secret sauce process & Jordan’s pitch deck 16:50 Talent manager vs talent agent in the UK 18:30 How the Sidemen gave him a shot 20:00 How Jordan’s compensated 22:22 The Sidemen brand before Jordan 23:29 Tanya 24:50 Being a single-client management firm 27:25 How should smaller creators look at talent management? 28:54 Sidemen Sunday 30:30 Tanya 33:00 Treating YouTube with high end production values 36:00 Starting Sides 41:53 Feeling pressure after the Sides launch 47:20 Side+ 53:20 Side+ pricing and revenue 56:40 Dealing with group dynamics 58:30 KSI’s success within the group 1:02:00 Friends vs colleagues 1:03:10 Evaluating new Sidemen ventures 107:29 What if YouTube itself fails? 1:09:00 Physical Sidemen experiences 1:11:29 The Sidemen org structure 1:13:44 Why Jordan’s not the CEO of the Sidemen 1:15:22 The health of the creator economy 1:21:50 Creator Inc. and the creator middle class 1:28:00 Long form content vs short form 1:30:30 Jordan’s advice for young creators 1:32:45 Jordan’s advice for Colin and Samir 1:37:15 What has Jordan learned about dealing with controversy 1:39:22 The future of the creator economy COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: ColinandSamirTeam@unitedtalent.com JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.