Goal-setting has been a divisive subject of discussion for us here on the Rational Reminder Podcast, and today we dive a bit deeper into the topic with the help of the amazing Ayelet Fishbach, author of the recent book Get It Done. Ayelet is an expert in motivation and a Professor of Behavioral Science and Marketing at the Chicago Booth School of Business. Her focus in her work is researching social psychology, management and consumer behaviour, and having her on the show to share some of this amazing insight is a real honour! In our conversation, we cover many sides of the goal-setting process, exploring the vast array of research that Ayelet has done and has examined. We talk about the difference between intrinsic and extrinsic goals, the outcomes of tracking progress, what makes an effective goal, and what is meant by a 'goal-system'. Ayelet also shares how this research can inform tasks such as retirement planning, and the work of financial advisors. So for this and a whole lot more that is bound to be illuminating, fascinating, and potentially life-altering, be sure to join us on the show. Timestamps: 0:00 Intro 3:56 Goal Setting 15:49 The Influence of Intrinsic Motivation/Enjoyment/Failure on Goals 48:39 Writing out Goal Systems 1:08:34 How Ayelet Sets Goals for Herself 1:12:04 How do you Define Success in your Life? Book From Today’s Episode: Get It Done: Surprising Lessons from the Science of Motivation — https://www.hachettebookgroup.com/titles/ayelet-fishbach/get-it-done/9780316538350/ / https://amzn.to/3sG6s2z Links From Today’s Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/ Shop Merch — https://shop.rationalreminder.ca/ Join the Community — https://community.rationalreminder.ca/ Follow us on Twitter — https://twitter.com/RationalRemind Follow us on Instagram — @rationalreminder Benjamin on Twitter — https://twitter.com/benjaminwfelix Cameron on Twitter — https://twitter.com/CameronPassmore Join the Rational Reminder’s 22 in 22 reading challenge! - https://bit.ly/3J8SRHI Ben’s Reading Code (22 in 22 Challenge): 7XWESMK Cameron’s Reading Code (22 in 22 Challenge): N62IPTX Ayelet Fishbach on Twitter — https://twitter.com/ayeletfishbach?lang=en Ayelet Fishbach — https://www.ayeletfishbach.com/