Join Tom Wheelwright as he discusses how entrepreneurs can succeed in a world full of commodities by using the power of differentiation through discovering their strengths, value, and everything that makes them unique with guest, entrepreneur, CEO, and author of "The Power of Differentiation," - Barry Labov. In this episode, learn how to amplify your uniqueness to build success through meaningful relationships, determine what exactly makes you unique, and key steps you can take now on your entrepreneurial journey. Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training received the Indiana Growth 100 Award six times, was named small business of the year, and recognized as one of the best places to work. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards. Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/ 00:00 – Intro. 03:00 – Discover your uniqueness & its power. 07:24 – "What's in a name?" 13:27 – Superiority vs. Differentiation. 15:30 – Determine what makes you unique. 23:30 – Pricing your services in the modern day. 28:30 – Brand Re-Engineering Process: Why should they go with you? 31:31 – Tips on how entrepreneurs can grow. 36:50 – Key steps for entrepreneurs. Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax. https://wealthability.com/tom/ ********************************** Resources ********************************** Tom’s Book: Tax-Free Wealth https://taxfreewealthbook.com Visit WealthAbility® https://wealthability.com/ Sign up for Tom’s Free Weekly Report https://wealthability.com/getreport/ Schedule A Call With My Team https://wealthability.com/schedulecall/ *********************************** Social Media *********************************** Facebook (Tom Wheelwright) https://www.facebook.com/Tom.Wheelwright.CPA/ Facebook (WealthAbility®) https://www.facebook.com/4wealthability/ Twitter (WealthAbility®) https://twitter.com/WealthAbility Instagram (WealthAbility®) https://www.instagram.com/wealthability_now/ Youtube (Tom Wheelwright) https://www.youtube.com/@TomWheelwrightCPA Looking for more on Barry Labov? Website: https://www.barrylabov.com/, https://www.labov.com/ Books: "The Power of Differentiation" Instagram: @barry_labov_author Facebook: https://www.facebook.com/BarryLaBovAuthor/ LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/ DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction. ----- Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity. The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.