Join Chris Do as he sits down with Jennifer and Amy Hood, the co-founders and sisters behind Hoodzpah, a renowned brand identity and type design studio based in Southern California. In this episode, learn about their humble beginnings and how their strong family values shaped their work ethic and nurtured their entrepreneurial spirit. Hoodzpah's fearless approach and unwavering determination are testaments to their remarkable journey. Gain valuable insights into their experiences as they share the highs and lows of starting a design business, overcoming challenges, and finding fulfillment in mentoring others. Discover how their exceptional creativity allowed them to forge meaningful relationships and connect with people on a deeper level. From juggling part-time jobs to realizing their dreams, uncover their secrets to overcoming obstacles and carving their own path to success. Don't miss out on their invaluable advice on branding, pricing strategies, and the profound impact of perception in the creative world. Join this captivating discussion that celebrates the remarkable achievements and inspiring story of Hoodzpah, its visionary co-founders, and their unwavering pursuit of excellence. But the learning doesn't stop here! Thanks to our friends at Adobe, you can now take your creativity to new heights with an amazing offer. Go to max.adobe.com right now and save $500 with the promo code M23SCDP. This exclusive offer is subject to availability, so hurry and grab this opportunity while it lasts. In this episode: 00:00 - Importance of Soft Skills 00:34 - Meet Jen and Amy Hood 02:33 - Teaching & Mentoring in the Creative Space 05:32 - Quantifying Knowledge & Optimizing w/ Technology 06:33 - How the Hoodzpah Seed Was Planted 13:27 - Getting Out of Your Comfort Zone 15:17 - Discussing California Social Dynamics 17:47 - The Journey into Design 22:12 - Mastering Soft Skills, Hard Skills & Communication Styles 24:23 - Where the Hood Twins & Chris Do Differ 26:36 - Chris' Face in Time Square 🤩 29:01 - Advice For Those Wanting to Start Their Own Creative Business 32:28 - How They Landed Bigger Projects w/o a Portfolio 38:13 - Their Obstacles & Learning Curves 43:12 - When it Started Feeling Like Success 46:00 - How to Work w/ Bigger Brands? 48:47 - Being Fearless & Putting Yourself Out There 50:56 - The SoCal Advantage 52:20 - The Power of Niche Markets & Perspectives 55:06 - Their Relationship w/ Money 57:37 - Hoodzpah Logo Pricing 1:02:51 - The Perception of Value 1:11:30 - Contradicting Philosophies 1:16:36 - Chris' Pricing Insights for Logo Design 1:18:44 - Don't Limit Yourself 1:22:27 - Set BIG Goals 1:24:48 - Spreading the 💗 1:28:15 - Closing Remarks 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media