Rich Roll talks with Good Food Institute founder & president Bruce Friedrich about the advent of plant-based & cultivated meat, modernizing agriculture, the dangers of antibiotic resistance and more.To read more about Bruce and peruse the full show notes, go here👉🏾http://bit.ly/richroll617 ✌🏼🌱 - Rich LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS AND MARGO LUBIN https://www.blakecurtis.net/ * * * * * 00:00:00 - Intro 00:04:35 - At the Current Rate, Meat Consumption Will Double by 2050 00:08:06 - Uma Valeti 00:09:32 - Sergey Young 00:10:30 - What is Cultivated Meat? 00:15:46 - Working with Governments to Incentivize Clean Meat Production 00:19:17 - Meat Consumption and Antibiotic Resistance 00:21:56 - Meat Consumption and Climate Change 00:26:00 - Controversy Over "Moonshot for Meatless Meat" Article 00:30:42 - How the U.S. Could Learn from China Dominating Solar Panels and Lithium-Ion Batteries 00:37:17 - Excessive Food Waste in Our Current System 00:42:11 - The Rising Availability of Plant-Based Meat 00:56:05 - Aren't Meat Alternatives Franken-Food? 01:02:50 - The Plantpower Meal Planner 01:04:30 - Cultivated Meat Deep Dive 01:21:47 - Global Food Institute's Mission to Open Source the Science of Meat Cultivation 01:29:53 - Electrify Everything 01:37:36 - Policy Updates - Where are We Now? 01:43:36 - Facilitating Farmer Transitions 01:48:20 - Casting a Look Forwards 01:52:53 - GFI is Hiring! 01:55:34 - Closing Gratitude NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 29617 Agoura Rd. Agoura Hills, CA 91301 #richroll #richrollpodcast