How do I increase my revenue and hit my financial goals? What are some practical steps to land clients? Should I go after the big fish or stay with smaller/medium size potentials? If there is one thing I can should be doing to land more clients what is that? Want practical business advice on how to grow you design practice? You've come to the right place. Jung Hong CSUN Professor/Designer MFA Candidate AxisOfEvilDesign.com KGBKhrome.com 4:45 What are practical steps to build my business from a small practice to a bigger agency? I have a partnership with 2 interns. 5:51 What are your business goals? What are you trying to hit in revenue within the next year? 6:45 How will you personally transform in order to be worth the money you want to be paid? Will hiring more people help? 7:50 building a sales pipeline or sales funnel. How can I get more job opportunities? 9:45 asking for referrals. Why are you afraid of asking for referrals? 15:17 How can I expand my services beyond what I'm doing right now? 17:11 Email marketing tips. Here are some from Neil Patel https://neilpatel.com/blog/11-types-of-cold-emails-that-generate-a-response/ 18:40 Simon Sinek— the order in which you say something matters. 21:08 3 key ideas: Know, Trust, Like. People hire people they know, trust and like. Get known to get hired. 24:00 Aaron shares his experience with a pushy sales person 30:45 The problem with sales and pushy sales techniques. 31:39 How do you convince a client that they need your help? 32:30 Chris talks about the negative aspect of projecting your needs on the client 34:00 How to help business owners by identifying their problems (with examples) 37:30 How do you test if a rebranding process would work? 39:30 Why you shouldn't be premature in assessing the problem that a business has? 41:45 Should a graphic designer be more involved in consulting? 42:11 How do you deal with the transition from graphic designer to branding consultant? 46:19 Client and consultant roleplay to exemplify the process 54:00 Chris talks about logo importance in branding 56:30 Chirs talks about closing the gap between low revenue and high revenue clients 01:05:30 The negative aspect of unsolicited advice 01:08:54 Difference between a average company and a amazing company 01:12:00 What should you be doing as a small company to improve? 01:15:50 How do you work with clients that refuse the diagnose stage? 01:18:45 Video Recap 01:21:26 Should you work for free for your portfolio? 01:24:00 The Wrap — This is the Futur of Education— Disrupting the design education paradigm. Want a deeper dive? We have courses on Typography, Lettering, Sales & Marketing, Social Media and The Business of Design here: https://goo.gl/bRt5qd — Keep the content flowing. We need your support today! Our goal is to get 20k fans to become a sustaining member for $5/mo by Jan 31, 2018. https://goo.gl/uKcJ3N 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Credits: Executive Producer– Chris Do Host– Chris Do Cinematography– Aaron Szekely, Mark Contreras Editor– Aaron Szekely Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Futur theme song— Adam Sanborne === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.