This video features an interview with a PR expert named Lucy Werner. The interviewer mentions having a mixed history with PR people and firms but acknowledges the importance of PR in branding and marketing. Lucy Werner introduces herself and explains her background in PR, which began with a work experience placement at a music PR agency. She talks about the excitement of working in PR, getting press coverage for events, and meeting musicians. She also describes her career path, which involved studying media and culture studies at university and eventually starting her own PR consultancy to help small business owners learn how to do PR for themselves. The interview covers the importance of PR in counterbalancing negative news and providing a platform for people's stories. Find out more about Lucy visit: https://www.thewern.com/ Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Editors: @RodrigoTasca Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic