Will your brand pass this test? Do you have clarity on who you are, what you stand for? Fan favorite, Fabian Geyrhalter discusses brand strategy. Fabian Geyrhalter is a brand strategist and creative director, who was born in Vienna, Austria and has been living in Los Angeles for over half his life. He believes that any venture can turn into an admired brand if done so in an intrinsic, holistic and methodological manner. Fabian Geyrhalter is also a sought after speaker, who enjoys traveling the world to hold keynotes and group workshops where he shares his actionable brand advice in an engaging, direct, yet charming way. 2:30 - What are key branding lessons everyone needs to learn? 4:50 - Take a screenshot of your website. Remove the logo. Are you still able to recognize your brand? 11:00 - judging your websites 16:10 - What does soul mean to fabian? 23:00 - Fabian Critiques his own brand 26:00 - is pentagram a house of brands or a branded house? 33:00 - higher priced kirkland or charmin? 36:00 - Do you lose your brand identity if you sell out?* 38:30 - Sourcing out to make the best products* 40:00 - Your brand story should never focus on your actual product but, instead, on the overall experience it provides * 48:00 - how chris and fabian meet david c baker 54:00 - What did david baker say for fabian to pay him $10k for consulting. 57:00 - What differences does fabian see between the US and Europe 1:02:00 - cold open** (how to change something) 1:05:00 - Chris’ why (alex)** === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Skillshare: https://skl.sh/34z8qVj Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic