Launch your business with Shopify: http://shopify.com/colinandsamir 00:00 Who is Mrwhosetheboss? 02:53 Keeping tech content personal 04:20 What makes it hard makes it good 06:05 Thinking like Marvel 07:30 Being himself in his videos 09:02 His first video 11:02 The viral hologram video 12:53 How to go viral 14:03 What kept him uploading for so long 15:31 YouTube as a potential career 17:39 Family and money 19:07 Growing up Indian in London 22:10 Leaving consulting for YouTube 23:12 How to keep making interesting tech videos 25:25 Getting comfortable being on camera 27:15 Comparisons to MKBHD 29:37 His writing process 32:45 Daily uploading 35:14 Hiring an editor 37:52 Brand sponsors 40:04 Where does the name come from? 41:48 What makes a Mrwhosetheboss video? 44:06 We watch his Nothing CEO video 46:34 Interviewing Google’s CEO 48:07 We watch his iOS 17 video 49:25 Building his team 55:05 Working with his wife 59:42 Stretched too thin 1:03:51 How to hire and incentivize a team 1:08:26 Short vs long form content 1:10:24 Books, podcasts, and other products 1:12:47 Why he lives with his parents 1:14:35 How to tell a personal story in a tech channel 1:16:33 Humanizing vs optimizing his videos 1:20:28 Predicting video performance 1:23:17 Making something for Netflix 1:25:00 Breaking down his revenue 1:26:19 Competition in the tech genre 1:29:00 Do you feel competitive with MKBHD? 1:30:03 Becoming the biggest tech channel 1:31:50 AI dubbing 1:37:13 AI content creation 1:44:25 Planning his video schedule 1:50:12 Building a tech media brand 1:52:05 The future of tech on YouTube COLIN AND SAMIR’S NEWSLETTER 📫 90,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Work with us: ColinandSamirTeam@unitedtalent.com JOIN OUR COMMUNITY 📡 Discord: https://discord.com/invite/colinandsamir 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.