Most people think FIRE is about cutting expenses and index funds. Paula Pant flips that script with her F-double-I-R-E framework—starting with the one thing traditional personal finance ignores: your psychological relationship with money. Paula Pant, host of Afford Anything, introduces her F-double-I-R-E framework: Financial Psychology, Increasing Your Income, Investing, Real Estate, and Entrepreneurship. This conversation focuses on why financial psychology must come first—understanding the behavioral scripts that silently dictate your money decisions. From there, Paula and Brad explore income optimization over expense obsession, cash flow-focused investing, and the distinction between self-employment and true entrepreneurship (where you earn from assets, not hours). Packed with practical examples and strategic advice, this episode reframes how you think about building wealth and designing optionality into your life. [00:02:55] Introduction to F-double-I-R-E - F-double-I-R-E stands for Financial Psychology, Increasing Your Income, Investing, Real Estate, and Entrepreneurship. - Starting with financial psychology is critical to understanding and challenging personal money motivations. [00:14:10] Understanding Financial Psychology - Recognizing how behavioral scripts can hinder financial success. - Engage in self-reflection to identify and challenge limiting beliefs about money. [00:29:27] Increasing Your Income - Focus on increasing income rather than just cutting expenses. - Side hustles and strategic negotiation play key roles in boosting income potential. [00:46:15] Investing Principles - Prioritize cash flow over appreciation in investments. - Broad market index funds serve as a foundation for investment strategies. [01:04:12] Entrepreneurship vs. Self-Employment - Distinguish between self-employed individuals and true entrepreneurship where income derives from assets, not time. - Explore various entrepreneurial avenues, including digital and real-world assets. [01:12:57] Conclusion and Resources - Additional resources include the FiiRE Framework PDF and tips for negotiating raises. Key Quotes: - "Achieving financial independence grants you the freedom to choose your life path." [00:10:30] - "Begin with financial psychology to unlock your money behaviors." [00:14:10] - "Entrepreneurship allows you to decouple time from income generation." [01:06:06] - "Negotiation determines your earnings, not merit alone." [00:34:04] - "Prioritize cash flow over mere appreciation in your investment strategy." [00:49:40] Action Items: - Identify and challenge your limiting beliefs about money. [00:15:51] - Consider diverse income streams including side hustles and rental income. [00:29:34] - Practice negotiation skills in everyday situations to increase income. [00:45:03] Chapter Markers: - Introduction to F-double-I-R-E [00:02:55] - Understanding Financial Psychology [00:14:10] - Increasing Your Income [00:29:27] - Investing Principles [00:46:15] - Entrepreneurship vs. Self-Employment [01:04:12] - Conclusion and Resources [01:12:57] Related Resources: - FiiRE Framework PDF: https://affordanything.com/fiire - Negotiate Your Next Raise Course: https://affordanything.com/how-to-negotiate-your-next-raise/ --- Episode page: https://choosefi.com/yt/23/568 Top Recommended Cards: https://choosefi.com/yt/23/I0pFC6d Join our free community: https://choosefi.com/yt/23/T2YB43t New to ChooseFI? Start here: https://choosefi.com/yt/23/0q17eAL Web: https://www.choosefi.com Podcast: https://www.choosefi.com/listen