There used to be a time when the latest product release from Apple was a huge deal. But lately, it's been kind of 'meh,' and a lot of the hype in the tech world has been directed at AI. For better or worse, Apple seems to have largely missed the AI boom. But change could be coming. In addition to appointing John Ternus as the new CEO to replace Tim Cook, Apple is expected to unleash a slate of new products, including AirPods with cameras and foldable phones. Meanwhile, it's also raising prices on a bunch of its devices for the first time in its history, thanks to a shortage of memory. So can Apple recapture the hype and find new products to entice customers? In this episode we speak with Mark Gurman, managing editor for consumer tech at Bloomberg about Apple's AI strategy, the origins of the OpenAI and Apple legal battle, what to expect with Ternus in the CEO seat, and when and why iPhones stopped being a sexy piece of hardware. Chapters: 00:00:00 - Vision Pro 00:01:42 - Apple's Cultural Decline 00:02:54 - Apple's Strategic Importance 00:06:34 - iPhone Color Strategy Deep Dive 00:09:19 - CEO Transition Preview 00:11:04 - John Turnus Selection Rationale 00:13:54 - Product Innovation Questions 00:15:17 - iPhone Competition Analysis 00:18:43 - Apple's AI Struggles 00:21:41 - Apple as Product Company 00:24:18 - AI Hardware Strategy 00:25:47 - New Siri Development 00:28:12 - Price Increase Analysis 00:30:06 - Supply Chain Strategy 00:31:54 - China AI Integration 00:33:54 - OpenAI Lawsuit 00:37:45 - Privacy and Wearables Concerns 00:41:13 - Future Product Roadmap 00:44:08 - Detailed Product Timeline Watch Bloomberg Vodcasts: https://www.youtube.com/playlist?list=PLe4PRejZgr0MS0Tqk_zQl1LVVTdWuH2Di Watch more Odd Lots episodes: https://www.youtube.com/playlist?list=PLe4PRejZgr0OJbRzA6nWybYiThLJd_ouz Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets. Join the conversation: discord.gg/oddlots Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Check out more Odd Lots: https://youtube.com/playlist?list=PLe4PRejZgr0MuA6M0zkZyy-99-qc87wKV Get the Odd Lots newsletter: https://www.bloomberg.com/account/newsletters/oddlots And for all things Odd Lots, visit https://www.bloomberg.com/oddlots #Investing #Markets #Finance #Bloomberg #Podcast #OddLots Visit us: https://www.bloomberg.com/podcasts For coverage on news, markets and more: http://www.bloomberg.com/video Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg