Robert Leonard chats with Dr. Robert Cialdini to discuss his book, Influence, New and Expanded: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion.  He is also CEO and President of Influence at Work where they focus on ethical training, corporate keynote program, and the CMCT (Cialdini Method Certified Trainer) program. He received his PhD from the University of North Carolina and post-doctoral from Columbia University. In acknowledgment of his outstanding research achievements and contributions in behavioral science, he is frequently regarded as the “Godfather of Influence."  IN THIS EPISODE YOU’LL LEARN: 0:00:00 - Intro 0:02:18 - What influence is and why there is so much psychology in persuasion 0:08:14 - What the levers of influence are 0:28:21 - How the world of digital business is impacted by influence 0:32:40 - What makes our cell phones addicting 0:37:21 - How do we spot phony online reviews and why this is important 0:41:43 - Why personalizing gifts increases the returns of gifts 0:46:02 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision 0:47:54 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit 0:55:43 - The question can job candidates ask at the start of an interview to increase their chance of success 0:59:18 - What the unity principle of influence is Subscribe to Millennial Investing podcast show: https://open.spotify.com/show/7dnn22EWyo6MLsPaR492BM To access our show notes, courses or forums, go to https://www.theinvestorspodcast.com/millennial-investing/ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ADDITIONAL INVESTING RESOURCES: Intrinsic Value Assessments: https://youtube.com/playlist?list=PL_xlkwLDH1F83cEZmzT-ZfCWcxpEzKQr- Millennial Investing Explained: https://www.youtube.com/playlist?list=PL_xlkwLDH1F-NVcnR47rMkT0ByTWQBvBf We Study Billionaires: https://youtube.com/playlist?list=PL_xlkwLDH1F9dDPFYGAHRbrWoToCe2uoU Bitcoin Fundamentals: https://youtube.com/playlist?list=PL_xlkwLDH1F8wOLjjwNCM5B1qFdrtTdTZ Millennial Investing: https://youtube.com/playlist?list=PL_xlkwLDH1F_p00VYv3psJ8rhDAGOvR5W Real Estate 101: https://youtube.com/playlist?list=PL_xlkwLDH1F8Yw_8xO2nk-RD7fhb3yktn Asset Allocation Course: https://www.youtube.com/playlist?list=PL_xlkwLDH1F9coxc1aExB8xbw9daFDF6P ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ Download Stig & Preston's 1-page checklist for finding great stock picks: https://www.theinvestorspodcast.com/form-youtube-checklist Have a question? Get your voice heard on the show: https://www.theinvestorspodcast.com/your-questions ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ ⏤ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional. This show is copyrighted by The Investor’s Podcast Network. Written permission must be granted before syndication or rebroadcasting.