Show Notes: https://retipster.com/278-rick-sheldon/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE Land Ally: https://go.retipster.com/landally/yt-XkXVOYKcXrE (save $1,000 through the REtipster Affiliate Link!) In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals. Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships. One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads. If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation. 0:00 - Introduction to Rick Sheldon 1:32 - Leaving residential wholesaling 3:23 - Discovering PPC for land deals 4:46 - Direct-to-agent acquisition strategy 10:07 - Conversion tracking fundamentals 11:43 - Filtering good vs bad leads 13:29 - Using calendars in the funnel 19:13 - Google vs Facebook ads 20:12 - $98K ad spend to $1.5M pipeline 22:31 - Negative keyword strategy 24:40 - Using AI to improve campaigns 27:22 - Claude and AI workflows 30:15 - Avoiding scammers and wholesalers 36:04 - Split testing ad campaigns 41:18 - Lead volume and ad costs 42:47 - Scaling ad spend over time 43:51 - The JV partner model 46:59 - International land opportunities 48:31 - Facebook ads for selling land 55:37 - AI buyer qualification systems 58:31 - Demand testing before buying 1:03:34 - Why partnerships accelerate growth #landinvesting #landinvestor #landflipping #landdeals #googleads #ppcmarketing #realestateinvesting #realestatestrategy #offmarketdeals #landdevelopment #landbuyingtips #retipster #retipsterpodcast #subdivide #sellerfinance #realestatemarketing #leadgeneration #claudeai #artificialintelligence #propertyinvesting *📊 Manage Land Deals Like a Pro with Stride CRM* https://go.retipster.com/stride/yt-XkXVOYKcXrE *Land Portal: The Data Edge Every Land Investor Needs* https://go.retipster.com/landportal/yt-XkXVOYKcXrE (REtipster Affiliate Link) *🙋🏻‍♂️ Get the REtipster Newsletter (It's FREE)!* https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE *🚀 Land Investor’s Action Plan (Free 5-Day Course!)* https://tools.retipster.com/land-investing-action-plan/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE *⚠️ Land Buyer’s Survival Guide (Free 5-Day Course!)* https://tools.retipster.com/survival-guide/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE *👉 10X Your Income from Land Investing* https://welcome.retipster.com/webinar-invite/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE *😀 Join the REtipster Forum!* https://forum.retipster.com/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE *🛠️ All My Favorite Tools and Resources 🛠️* https://retipster.com/resources/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE