Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join In this episode of The Future, Chris Do sits down with Finn McKenty—former CreativeLive strategist, YouTube creator of The Punk Rock MBA, and marketing expert—to unpack the intersection of design, marketing, and building a personal brand. Finn shares his journey from industrial design to becoming a YouTube sensation with over 130 million views, along with the lessons he's learned about storytelling, visibility, and thriving in today’s competitive creative landscape. What you'll learn: - How to leverage storytelling to build a personal brand. - Procter & Gamble’s ACB (Accepted Consumer Belief) and RTB (Reason to Believe) frameworks. - Why emotional engagement is the key to creating impactful content. - Strategies to navigate the rising challenges posed by free information and AI. - Actionable tips for entrepreneurs to market effectively on LinkedIn and YouTube. - If you're ready to unlock the tools for building your personal brand and scaling your creative business, this episode is for you. Timestamps: 0:00 – Intro 2:10 – Finn McKenty’s journey from design to marketing 8:25 – Why Finn switched careers and found his niche in marketing 14:50 – YouTube: Starting at 38 and growing to 130M views 18:30 – The importance of visibility for opportunity 23:45 – Procter & Gamble's ACB & RTB frameworks explained 30:10 – Key lessons from designing for brands like Swiffer and Febreze 34:05 – The shift in educational products and the rise of free information 41:20 – How to make boring topics emotionally engaging 45:35 – Building trust and credibility with your audience 50:10 – Outro and Socials Hashtags: #CreativeMarketing #PersonalBranding #FinnMcKenty #ChrisDo #YouTubeSuccess #Entrepreneurship #TheFuture #DesignAndMarketing #ContentStrategy #CreativeBusiness 🔎 Get access to resources for FREE here: https://web.thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media