Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role. In this episode you will learn: • What is performance marketing? [2:03] • How can advertisers take advantage of these tactics? [11:43] • The importance of quality data in performance marketing [18:52] • Human value performance marketing [24:15] • How does Croud optimize? [27:39] • What are the best KPIs in this industry? [32:37] • Roles available at Croud now [37:46] • Typical tools at Croud [41:16] • What clients work best for Croud? [47:36] Additional materials: https://www.superdatascience.com/481