Dr. Uma Valeti, a cardiologist turned cultivated meat pioneer, is the founder and CEO of UPSIDE Foods. We discuss the science of growing real meat from cells, its potential to revolutionize our food system, and the challenges ahead. I even taste-test their cultivated chicken as a 17-year vegan. READ MORE👉🏾 https://bit.ly/richroll843 ✌🏼🌱 - Rich This Episode Is Brought To You By… SQUARESPACE Get 10% OFF with code RichRoll https://bit.ly/squarespace2024 COZY EARTH Use code RICHROLL for 35% OFF https://bit.ly/cozyearth2024 LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com Voicing Change Book: http://richroll.com/vc Clips Channel: https://www.youtube.com/c/RichRollPodcastClips Newsletter: http://bit.ly/rollcallemail CHAPTERS 00:00:00 Intro 00:01:40 The beginning of the conversation 00:10:44 Dr. Valeti's mission 00:13:20 Light bulb moment 00:17:22 Taking the risk 00:19:10 Starting the company 00:23:07 Proof of concept 00:24:28 The ethical mission 00:26:06 The journey and resilience 00:28:44 Hope for the future 00:31:55 Overcoming challenges 00:33:44 Tissue and Suspension Products 00:34:04 Defining cultivated meat 00:34:15 Cultivated Meat 00:35:13 Transparency in the Industry 00:37:33 Chapters of the Cultivated Meat Journey 00:40:18 Advancements in Medicine and Food 00:40:57 Ad Break 00:45:54 Tasting the Product 00:49:39 Future of Cultivated Meat 00:50:00 Science behind product development 00:50:53 Expansion of product line 00:53:09 Growth and competition in the industry 00:53:24 Transition to Upside Foods 00:54:24 Market expansion and future plans 00:55:33 Path to scalability and price parity 00:57:37 Investment and public-private partnerships 00:59:48 Collaboration and talent building 01:02:56 Challenges and cultural change 01:07:31 Ad Break 01:09:14 Consumer acceptance and transparency 01:14:38 Ethical and sustainable choice 01:15:29 The impact of current meat production 01:17:00 Advantages of cultivated meat 01:19:18 Transitioning to cultivated meat 01:20:49 Regenerative agriculture and cultivated meat 01:32:23 Energy considerations and sustainability 01:34:21 Health and safety of cultivated meat 01:38:17 Industry cooperation and incumbents' support 01:40:59 The existential question 01:43:07 Challenges in the plant-based industry 01:48:50 The need for a level playing field 01:52:07 The industry's infancy and challenges 01:57:51 Entrepreneurship in pioneering fields 02:01:34 Future vision for cultivated meat 02:04:07 50 years from now 02:05:02 Optimism in the industry 02:05:39 The role of pessimism 02:06:33 Message of hope 02:08:27 Supporting the industry 02:11:00 Challenges and transparency 02:11:23 end CONNECT WITH RICH ✩ Website - http://richroll.com​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS & DAN DRAKE https://www.blakecurtis.net/ https://www.dandrake333.com/ * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast