Adam Bornstein is the founder of Born Fitness, an award-winning writer and editor in the fitness space, and a bestselling author. His latest book is You Can’t Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts. Subscribe to the podcast: http://jordanharbinger.com/subscribe Full show notes can be found here: https://jordanharbinger.com/841 What We Discuss with Adam: 🍕 Why are more than 70 percent of Americans overweight or obese despite 40 percent of men and 60 percent of women observing multiple diets per year? 🍕 How common misbeliefs and flawed mindsets around fitness and weight loss are perpetuated by a wellness industry that prioritizes its profits over the people it purports to help. 🍕 How the wellness industry inflates bogus “sciencey” claims in order to fool us into buying routines, diets, and supplements that, at best, do nothing for us. 🍕 What calorie restriction really does to the brain. 🍕 How extreme, all-or-none beliefs make us fail our fitness goals, and what we can do to actually move the progress needle forward. 🍕 And much more… If you’ve tried to lose weight and failed, don’t feel bad. Right now, 40 percent of men and 60 percent of women in America are dieting, yet 70 percent of the people in this country are overweight — or obese. It’s not a moral failing, and it’s not due to a lack of willpower. These days, we’re caught between a never-ending buffet of irresistible foods designed to cater to our every craving, and a “wellness” industry geared toward keeping us hooked on its fad diets, supplements, and routines as a way to chase a skinny ideal while fattening its own wallet to the tune of $96 billion per year, globally. In this episode, we’re joined by fitness sage Adam Bornstein, the founder of Born Fitness and the author of You Can’t Screw This Up: Why Eating Takeout, Enjoying Dessert, and Taking the Stress out of Dieting Leads to Weight Loss That Lasts. Here, we discuss the common misbeliefs and flawed mindsets around fitness and weight loss perpetuated by a wellness industry that prioritizes its profits over the people it purports to help, how extreme all-or-none beliefs make us fail our fitness goals, and what we can do to actually move the progress needle forward. Listen, learn, and enjoy! Get the BEST highlights from each episode on our clips channel! https://www.youtube.com/channel/UC-cxPJ7QxPE8M7EYe5Vv7ag Want to watch more in-depth interviews with some of the world’s most amazing and successful people? Find full episodes here: https://www.youtube.com/watch?v=FNbAQB8BYtM&list=PLxuPu-uyanrrBgAl5-76enemxVsxFjnEQ&index=1 Welcome to The Jordan Harbinger Show, a video podcast where each week you get to join a conversation with some of the world’s highest performers and incredible personalities. I’ll ask them the tough questions to tease out their top tips so that you can reach levels of personal growth and mastery that you never imagined possible. Learn more about Jordan: http://jordanharbinger.com/about #podcast #jhs #fitness