Sagi Haviv continues in the legacy of Chermayeff & Geismar in creating some of the most iconic and memorable logos. Fresh off his talk at Adobe MAX 2019, Sagi drops by our booth to have a fun and informal chat with Chris Do. Three keys to success: 1. Always start an idea. (something new, get excited about, something only you can do that no one else can do). Know who you are and what you are good at. 2. Make sure everything you do is great. Don't compromise or make something just to get the client to approve it. 3. Be nice. Be genuine. The energy you put out into the universe will come back to you. But don't be naive. Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment. https://www.cghnyc.com 00:57 - The 1st thing to become a successful designer - always start with an idea 01:38 - How do I know when I have an idea? 03:40 - Do one or two things and do them well 04:30 - What are you really good at? 06:24 - What the military taught Sagi 06:42 - Sagi also wanted to become an actor 07:42 - Try a lot of things and find what makes you happy 08:38 - The 2nd thing you need to do is to make sure everything you do is great 11:46 - Do several overnight tests 12:21 - How to see if your logo has been trademarked https://www.trademarkia.com 14:55 - You can only own a logo that’s in your class 19:37 - The 3rd step to become Sagi Haviv. Always be nice 22:10 - Find a reason to smile to someone 24:48 - Sagi’s only reasons why you should lower price 26:24 - What do you do when the client isn’t nice? 30:15 - How much do you charge a client? 33:01 - How Sagi is able to talk to a client about a logo 36:00 - What’s the one thing you ask about during a first meeting? 37:28 - What’s the one way Sagi thinks internally that creative affects the bottom line? 42:01 - What’re the reasons that compelled Sagi to pursue public speaking 47:25 - Sagi on Method Acting. It’s all about being real 52:46 - Recap --- 👉Subscribe: https://goo.gl/F2AEbk We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE Artlist: http://bit.ly/2uWdna7 Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Host– Chris Do Cinematography– Jona Garcia, Ricky Lucas Live Editor– Jona Garcia Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne