Show Notes: https://retipster.com/170-meir-shemtov/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=liO5gRyCe6w Ready to take the first steps towards land investing? Take the free 5-day course here: https://welcome.retipster.com/5-day-email-course/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=liO5gRyCe6w Join Our Community: https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=liO5gRyCe6w Born and raised in Uruguay, Meir Shemtov moved to the US when he was 13. He started his first e-commerce business at 23, became a partner in a creative retail company, and sold it to WeWork at 25. He launched a co-living startup, exited in 2020, and launched Lot of Land, Inc. shortly after that. Meir has a rapidly growing team; he does a lot of double closings and assignment deals (10-15 contracts a month). In this conversation, we will find out how Meir's business works, how he has managed to grow such a thriving land business, and a surprising competitive edge he's been able to find with email marketing. 0:00 - Introduction 1:40 - Who is Meir Shemtov? 04:35 - How Meir Started on Land Investing 08:30 - Opportunity for Email Marketing in Land Investing 10:10 - The Four Pillars of His Business Model 12:00 - Property Offers and Cold Calling Challenges 13:10 - Optimizing Processes Before Scaling the Business 13:29 - Email Marketing Strategies 17:41 - Handling Unsubscribes and Deliverability Rates 18:47 - Effectiveness of Email Marketing vs. Other Channels 24:25 - The Value of Direct Mail vs. Text Messaging 26:40 - Importance of Follow-Up 31:05 - Flipping Large Properties vs. Smaller Deals 35:44 - Strategies to Sell Properties 36:32 - Subdividing Properties for Sales 39:15 - How to Succeed at Selling Properties 47:49 - Measuring Market Demand and Supply 51:46 - What Is the Most Effective Selling Platform? 58:43 - The Acquisition Process 1:00:13 - Finding and Managing Your Real Estate Team 1:05:27 - The Challenge of Management 1:11:57 - Giving Back and Finding Meaning and Happiness 1:22:39 - Meir's role as a teacher 1:22:45 - Show notes and conclusion