Join this channel to get access to perks: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join Chris Do from The Futur talks with Greg Logan (founder of Narrativity and author of Creating a Blockbuster Brand) about using Hollywood storytelling to transform your brand. In this video they cover: The 12‑beat Hero’s Journey turned into brand messaging How the Quest formula (“What you do + for whom + how you change their life”) drives engagement Real‑time workshop: crafting a Quest like “Empowering creative entrepreneurs to express their creative gift" Three common branding mistakes: Talking about yourself Selling rationally instead of emotionally Relying on clichés and industry jargon 📘 Download a free chapter on the Quest and take a brand‑message health check at www.storytellingquiz.com. 📗 Order Greg’s book Creating a Blockbuster Brand at www.blockbusterbrands.com. ⏱️ Timestamps 0:00 – Intro 02:30 – The Hero's Journey in Branding and Movies 12:00 – Storytelling in Branding & How Greg Logan Masters It 22:55 – The Hero's Quest in Branding and Movies 28:00 – Live demo with Chris Do of The Hero's Quest Statement 39:40 – Don't Do This In Your "Mission Statement" 1:00:00 – 3 Mistakes Marketers Need To STOP Making 1:09:00 – Outro and Where To Find More of Greg Logan! 📍 Hashtags #BrandStorytelling #BlockbusterBrand #HeroJourney #CreativeEntrepreneurs #ChrisDo #GregLogan #Narrativity #TheFutur #QuestStatement #BrandTone 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro 🎙️ The Futur Podcast: https://thefutur.com/podcast 📍 Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations 🎵 Music by Epidemic Sound: http://share.epidemicsound.com/thefutur We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media