Join Tom Wheelwright as he discovers what clients and customers truly value and why they are willing to pay more for it with guest and author, Adam Wallace. Adam has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for a portfolio of private companies. He continues to develop and implement pricing and operations strategies that reliably increase earnings. And achieves sustainable growth that meets the long term vision of the companies founders. In this episode, learn how to match your product with what your customers value and the principles you can begin applying today to "(Re)-Value: Raise Your Prices and Build Your Legacy". Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at: https://winwinwealthstrategy.com/ 00:00 – Intro. 06:30 – Value in your niche product. 10:18 – Embody their dream destination. 12:35 – Your Service vs. Their Experience. 17:55 – The 80/20 Rule. 22:05 – Connection & the sales funnel. 26:48 – Price signals value. 32:55 – Identifying various needs. 37:30 – ABC's of raising your prices. Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax. https://wealthability.com/tom/ ********************************** PODCAST: WealthAbility® ********************************** Listen & Subscribe on iTunes, Stitcher & Spotify! https://wealthability.com/show YouTube Playlist https://www.youtube.com/playlist?list=PLydsKeyc6R5yuFA9nSBycu9Rj2jfdPN-f ********************************** Resources ********************************** Tom’s Book: Tax-Free Wealth https://taxfreewealthbook.com Visit WealthAbility® https://wealthability.com/ Sign up for Tom’s Free Weekly Report https://wealthability.com/getreport/ Schedule A Call With My Team https://wealthability.com/schedulecall/ *********************************** Social Media *********************************** Facebook (Tom Wheelwright) https://www.facebook.com/Tom.Wheelwright.CPA/ Facebook (WealthAbility®) https://www.facebook.com/4wealthability/ Twitter (WealthAbility®) https://twitter.com/WealthAbility Instagram (WealthAbility®) https://www.instagram.com/wealthability_now/ Youtube (Tom Wheelwright) https://www.youtube.com/@TomWheelwrightCPA Looking for more on Adam Wallace? Website: https://www.adamwallace.com/ Books: "(Re)-Value: Raise Your Prices and Build Your Legacy" LinkedIn: https://www.linkedin.com/in/propertyofwallace/ ----- Disclaimer: The information provided in this video is for educational and informational purposes only. It should not be considered as financial advice or a recommendation to buy or sell any financial instrument or engage in any financial activity. The content presented here is based on the speaker's personal opinions and research, which may not always be accurate or up-to-date. Financial markets and investments carry inherent risks, and individuals should conduct their own research and seek professional advice before making any financial decisions.