Katie Couric is an award-winning journalist, New York Times bestselling author, and co-founder of the non-profit Stand Up to Cancer, which has raised more than $500 million to fund scientific research teams. Katie launched her production company, Katie Couric Media, in 2015. Since then, the aptly named Katie Couric Podcast has featured conversations with some of the biggest names in politics, media, and popular culture. Katie’s documentaries include Gender Revolution: A Journey with Katie Couric for National Geographic, Under the Gun, which aired on Epix, and Fed Up, which can be found on Netflix. Katie’s new six-part National Geographic series is called America Inside Out with Katie Couric, and I recommend you check it out. Katie joined CBS as the first woman at the helm of an evening newscast after a 15-year run as co-anchor of NBC’s Today Show. Her awards include a duPont-Columbia, Peabody, two Edward R. Murrows, a Walter Cronkite, and multiple Emmys. Enjoy! Follow Katie Couric on Instagram: http://www.instagram.com/katiecouric SUBSCRIBE: http://bit.ly/1dSzTkW About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running. Connect with Tim Ferriss: Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3 Like Tim Ferriss on FACEBOOK: http://on.fb.me/1avYUxq Follow Tim Ferriss on TWITTER: http://bit.ly/17d94TE Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J [00:00] Start [01:24] Katie on her live, impromptu interview with then-president George H.W. Bush [06:33] Katie’s moxie: intrinsic to her DNA or something she developed? [08:19] Why do I lean more toward putting out evergreen over topical content? [10:46] What interviews have made Katie nervous? [13:36] How did Katie prepare for her interview with Sarah Palin? [17:45] The importance of letting the silence do the work. [18:41] How does Katie deal with her more pugnacious or combative subjects? [20:21] What interviews are Katie most proud of? [24:33] On grieving and preparing for the death of a terminally ill loved one. [29:05] Why many potentially terminal ailments often go undiagnosed until it’s too late. [33:17] Regrets Katie has about her late husband’s final days. [34:26] Early cancer-screening advocacy and co-founding Stand Up To Cancer. [37:43] Katie talks about the real heroes in the multi-fronted fight against cancer. [41:22] How does Katie select her involvement in projects? [44:00] What we can expect from her upcoming six-part Nat Geo series America Inside Out. [46:12] On turning an inappropriate question into a teachable moment. [51:57] What impact does Katie hope this series will have on viewers? [56:34] What would Katie’s billboard say? [59:08] Katie hits me with a “gotcha” question. [59:40] Katie is intrigued to hear about BJ Miller and advocates getting his story out to more people. [1:04:45] Pondering the insights a crystal ball might offer. [1:05:57] Parting thoughts on the ethical challenges faced by social media and technology.