Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good? In episode 5 of the Young Guns 2, Chris reviews the packaging design assignment of the first batch of designers. Here are the parameters: • Choose an ethnic food to redesign its packaging • Do not change the logo or colors • Must use all type, legal, barcode from the existing package Judging criteria: 1. Position for high-end clients 2. Appetite appeal 3. Shelf presence 4. Highlight product features 5. Appropriateness 00:13 - Anastasia Vlasenko 12:12 - Annie Yang 28:55 - Maitreyee Kalaskar 36:15 - Meghan Kreger Thanks to our gear sponsor SONY - See the A6400 footage in later episodes: http://bit.ly/futur-sony Follow these designers' journey on Instagram: https://www.instagram.com/anastasiavlasenko_/ https://www.instagram.com/anniieyangdesigns/ https://www.instagram.com/maitreyee.k https://www.instagram.com/mindfulpursuits/ https://www.instagram.com/monikapern/ https://www.instagram.com/ria.hardcastle/ https://www.instagram.com/tos.adeniyi/ Do you like the music in this episode? Check out Epidemic and Artlist through our affiliate link: • http://share.epidemicsound.com/thefutur • http://bit.ly/2uWdna7 #FuturYoungGuns #GraphicDesign #Critique #Review #PackagingDesign === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/t... Spotify: 🎙 https://open.spotify.com/show/5K96ryZ... — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Ricky Lucas Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne