Listen to the full episode here: http://bengreenfieldfitness.com/peter Peter Spiegel is a serial entrepreneur who has founded numerous successful companies related to direct response advertising, marketing and consumer products. In the advertising space, Peter was the founding partner of Direct Partners, which was acquired by NYSE conglomerate Omnicom. Mr. Spiegel has also founded several vertically integrated consumer products companies which have sold a variety of products direct to customers via infomercials and to big box retailers like Wal-Mart, Target, Costco, Bed Bath and Beyond, Home Depot, Sears, JC Penny's and others. Peter is considered by his peers to be one of the definitive experts in the direct response television advertising (DRTV) and infomercials. A top marketing, financial, product development and operations strategist, he has been active in the industry for more than 25 years, developing a wealth of experience and success that spans all product categories and all channels of distribution including DRTV, retail, catalog, print and internet. Peter has been named one of the “Top 25 Most Influential People in the Direct Response Industry” - by Response TV Magazine. Peter is an encyclopedia of television direct marketing knowledge, and he knows how to take an idea or an invention from concept to cash flow with speed and precision. Peter Spiegel is the founder of Envion, LLC, a home environment company that manufactures and distributes the best-selling brands of air purifiers including Ionic Pro® and Therapure® at Walmart, Costco, Bed Bath & Beyond and other leading retailers. He is also the founder of the Ideal Living group of companies, which sell products such as the Paint Zoom™ painting system, 30 Second Smile™ electric toothbrush, Prosvent® nutritional supplement for prostate health, Cebria™ nutritional supplement for age-related memory loss, Walkfit® Orthotics, and Light Relief®, a FDA-cleared pain relief device. Mr. Spiegel also founded companies that sold the following products: AbSlide™, Ab Flex™, Ab Sculptor™, Miracle Blade® III, Ultimate Chopper™, Bun and Thigh Roller®, Sobakawa Pillow® and 4 in 1 Total Trolley®. During our discussion, you'll discover: -Why Ben, as a fledgling young exercise enthusiast, at age 14,  saved up for and purchased an AbFlex...9:00 -The most important things in Peter's personal home when it comes to optimizing his health?...20:00 -Why a HEPA filter is not enough to adequately filter your air...33:30 -How adding a negative ion system to the air you breathe can enhance your neurotransmitters...44:00 -Why under-the-counter reverse osmosis systems become bacteria-laden, and what you can do about it...49:45 -The problem with popular pitcher filters for water filtration...59:15 -Why Ben keeps his treadmill in the garage...1:05:00 -And much more! Resources from this episode: -The AbFlex -AquaTru -Full spectrum incandescent bulbs -Ben's "How To Biohack The Ultimate Healthy Home" e-book -The best home detox tips -The Air Doctor -The Molekule - enter promo code BEN for $75 off your order -Aquatru perfect minerals solution -Steripen portable water purifier Episode Sponsors -The Kion Clean Energy Bar is a satisfying, real-food energy bar. Stable energy, no sugar crashes! Just a tasty punch of mouth-watering, chocolatey-salty-coconut goodness. -Gosha's Organics 10% discount -Omax get 50% off a one-month supply. -Zip Recruiter Do you have questions, thoughts or feedback for Peter or me? Leave your comments below and one of us will reply!