In this livestream we have Brett Brown talking about the future of building brands, why the agency model is inherently limiting, the importance of truth in storytelling, and how to build a brand's cinematic universe. Brett turns companies into cults. After 15+ years in advertising, he spends his time helping businesses stop telling stories and start living their own. Blaze & Glory http://theblazeandglory.com/ Twitter/Instagram: @bngnyc 1:40 - what Brett thinks of the future of branding 6:00 - Brett’s origin story 7:30 - What compelled Brett to study at Art Center 10:00 - Advertising is built on impermanence 12:45 - Everything you do is marketing* 23:00 - An example of ideal 26:00 - Example of things that changed in outdoor advertising 37:00 - Where do see branding going into the “new normal” that the world is experiencing right now? 47:00 - Problems Chris hears (cutdown right before this**) 54:00 - You are not the work you create 1:03:00 - How you can come out of a pandemic on the other side 1:17:00 - How to work for those big companies [find perspective]** 1:21:00 - 3 biggest things that helped Brett shaped his thinking Resources: Book: Baked In by Alex Bogusky Replace the word product with brand or business https://amzn.to/2BOy5QJ The Hero With a Thousand Faces by Joseph Campbell https://amzn.to/2AMuPVk Brand Flip https://amzn.to/3eimoyO People/Agencies to look up: Joan Agency, Tiffany Rolf, Blake kitter, Willa Sparza, Jimmy Smith, John Jay, Jayanta Jenkins, Julie Zhou, Gabby Lord, Jessica Walsh, Kate Moross, Edel Rodriguez, Amélie Lamont === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Content Director: Matthew Encina Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic