Join Chris Do as he explores the future of advertising agencies in this insightful podcast episode. They discuss the shift from hourly billing to value-based pricing, the impact of AI on the industry, and how agencies can adapt to remain profitable and relevant. Discover revolutionary ideas on positioning and pricing and gain practical advice for transforming your business model. Don't miss this episode packed with expert insights and forward-thinking strategies. Timestamps 00:00 - Introduction 01:45 - Welcoming Tim Williams 03:15 - The Decline of Traditional Agencies 05:00 - Tim’s Background and Career Journey 09:30 - The Problem with Hourly Billing 14:00 - Is Advertising Dead? 18:45 - The Shift in Media Buying 22:30 - Value-Based Pricing Explained 27:00 - Overcoming Resistance to New Pricing Models 32:45 - The All-You-Can-Eat Buffet Model 37:20 - Pricing in Phases 42:10 - The Power of Offering Options 47:00 - AI’s Impact on the Advertising Industry 52:30 - Final Thoughts and Future Predictions 54:00 - Outro Hashtags #advertising #marketing #businesstransformation #valuebasedpricing #creativesuccess #thefutur #agencylife #podcast #futureofwork FREE Resources here: https://thefutur.com/free-resources 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do (Bald Asian Guy Talks About Business) Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media