In this week's episode of *Earn Your Leisure*, we sit down with entrepreneur David Shands to break down the journey from a 9-to-5 employee to a 6-figure entrepreneur. David shares insights on what it takes to make six figures, defining it as earning between $100,000 and $999,000 annually and examining the difference between gross income and net income. We dive into the essentials of launching a successful business, covering **Product, Price, and Promotion**: **Product**: Whether you're offering a tangible product or a service, it should be easy to produce, deliver, and pay for. More importantly, it must solve a real problem for customers, going beyond just being a good idea. **Price**: Set a price that provides at least three times the perceived value. Through effective storytelling, position your price at a level that feels comfortable for you, and consider recurring revenue models to reach your income goals. **Promotion**: Gain visibility through hustle or leverage. From social media strategies to email and text marketing, discover ways to expand your reach and share your offerings with a larger audience. Don’t miss this comprehensive guide on how to escape the 9-to-5 and start building a business that brings financial freedom! #EarnYourLeisure #DavidShands #Entrepreneurship #SixFigures #9to5ToEntrepreneur #SmallBusiness #FinancialFreedom #ProductPricePromotion #BusinessGrowth #SideHustle #InvestInYourself 0:00 Intro 5:21 David’s Story 9:37 How Much Money Do You Want to Make? 15:53 Learning Skills at your 9-5 17:39 What it Takes to Earn $100,000 / Year 30:53 Diving Into the 3 P’s 40:24 How to Know When it’s Time To Go All In 43:33 Analyzing the Restaurant Business 57:31 Knowing How Much to Charge 1:20:41 How to Promote Your Business 1:36:04 Importance of Client Retention 1:39:55 Why You Need to Just Start 1:45:32 Outro