In this episode, Maria Ensabella—founder of LondonCryo and co-author of ReInventing Cool—joins me to unpack the science, tech, and myths behind cold therapy. We explore: -The real differences between cryotherapy and cold plunges -Why cryo may be better for inflammation, pain relief & autoimmune support -How cryotherapy improves sleep, boosts endorphins & regulates blood sugar -The ideal session time, temperature drop, and why “3 minutes” is the magic number -The future of cold therapy: electric chambers, home units & hot-cold hybrid cabins -How cryo pairs with NAD, red light, HBOT, and why mindset is key to reaping the benefits Whether you're chasing peak recovery, cognitive clarity, or longevity, this is your full-body guide to the cold. Full show notes: https://bengreenfieldlife.com/coolpodcast Additional Resources: Ben Greenfield Life Website: https://bengreenfieldlife.com/ Ben Greenfield Life Podcast: https://bengreenfieldlife.com/podcast/ Ben Greenfield Books: https://shopbengreenfieldlife.com/collections/books Instagram https://www.instagram.com/bengreenfieldfitness/ Facebook https://www.facebook.com/BGFitness X https://twitter.com/bengreenfield TikTok https://www.tiktok.com/@bengreenfield