Show Notes: https://retipster.com/158-larry-jarnigo/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=CUYMJvIjGHA Join Our Community: https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=CUYMJvIjGHA Is it possible to disrupt the traditional world of land investment with a seemingly unrelated medium – television commercials? Larry Jarnigo, an innovative land investor, is proving that the answer is an unequivocal yes. Unveiling a groundbreaking new strategy, Jarnigo has been buying vacant land by leveraging the power of TV ads - a marketing avenue that, until now, remained untapped in the world of land investing. In a recent exclusive interview, Jarnigo shed light on his unique venture, divulging how he designed and executed the commercial, its effectiveness compared to other marketing methods, and even the costs involved in running the ad. What sets Jarnigo's approach apart isn't just its novelty but its surprising success. The detailed revelations in this interview provide a fascinating insight into a marketing revolution that could potentially change the landscape of land investment. 0:00 - Intro 0:51 - Discovering the idea of doing a TV commercial 2:19 - Making the ad: Home or studio? 4:25 - Struggles behind shooting a video 5:38 - Where does your commercial air? 6:29 - How do you land on different TV channels? 8:04 - Finding the household seller 9:13 - Airtime and commercial frequency 10:07 - How do you track your commercial leads? 11:59 - Better ROI: Commercials vs Different marketing mediums 13:40 - Benefits that come along from being on TV 14:42 - Target Audiences for Commercials 15:45 - Boosting Engagement and Driving Action 16:59 - TV Analytics: Tracking Viewership & Reach 19:57 - Overcoming camera hesitancy 21:08 - Hyper-Targeted Online Ads: Reaching the Right Market 22:14 - TV Commercials: Lead Quality Comparison 23:39 - TV ads as a marketing strategy 24:39 - Competition and deal opportunities 25:52 - The credibility that comes from being shown on TV 27:16 - What is your future plan for running ads? 29:33 - Assessing effectiveness & deal volume to stay in the game 30:48 - How long have you been airing TV commercials? 31:17 - Dealing with Misfit Deals: Adaptation & Decision-making 33:03 - Expected call volume from commercials 34:23 - Cost of working with remtv.com 34:59 - Pricing for airing in different markets 35:58 - Considerations for TV commercials 37:03 - Pick one: TV vs. Direct Mail vs. Texting 38:00 - Final thoughts 38:58 - How to reach out to Larry? 39:35 - How to stay up to date with everything