Bloomberg's Economics & Policy Correspondent Mike McKee explains the Trump Administration's latest tariff announcement, this time targeting Europe in retaliation for its $1 Billion Google fine. Then, Bloomberg Intelligence Global Head of Technology Research Mandeep Singh breaks down the market reaction to Intel's bombshell earnings report earlier in the week. Plus, the CFO of global software vendor Board, Gordon Pothier, discusses the challenges and threats of AI to the industry. Finally, Bloomberg News Retail Reporter Lily Meier breaks down the Nike-Adidas battle for sponsorships and publicity during major sporting events like the World Cup Chapters 00:00 Bloomberg Businessweek Daily 00:02 Friday Market Check: Tech Weakness, Oil Retreats 00:04 Trump's New Section 301 Tariffs Explained 00:07 Forced Labor Justification & Legal Challenges 00:10 Are Tariffs Really Inflationary? 00:12 Intel Earnings: AI Demand vs. Financial Concerns 00:16 Big Tech Earnings Preview: Microsoft, Apple & Amazon 00:19 Market Update: Qualcomm Price Hikes & Tech Selloff 00:20 AI Enterprise Growth & OpenAI Adoption 00:24 CFO Briefing: Why AI Can't Replace Enterprise Planning 00:31 Board's Growth Strategy, IPO & Global Expansion 00:34 How CFOs Are Preparing for Tariffs & AI Costs 00:38 Nike vs. Adidas: The World Cup Brand Battle 00:43 Can Nike's Turnaround Succeed? 00:47 Markets Into the Close: Fed, Earnings & Iran Risks 00:49 Stocks on the Move: Intel, Oracle & Canada Goose -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X: https://twitter.com/BloombergTV Facebook: https://www.facebook.com/BloombergTelevision Instagram: https://www.instagram.com/bloombergtv/ Connect with Bloomberg Business on: X: https://twitter.com/business Facebook: https://www.facebook.com/bloombergbusiness Instagram: https://www.instagram.com/bloombergbusiness/ TikTok: https://www.tiktok.com/@bloombergbusiness?lang=en Reddit: https://www.reddit.com/r/bloomberg/ LinkedIn: https://www.linkedin.com/company/bloomberg-news/ More from Bloomberg: Bloomberg Radio: https://twitter.com/BloombergRadio Bloomberg Surveillance: https://twitter.com/bsurveillance Bloomberg Politics: https://twitter.com/bpolitics Bloomberg Originals: https://twitter.com/bbgoriginals Watch more on YouTube: Bloomberg Technology: https://www.youtube.com/@BloombergTechnology Bloomberg Originals: https://www.youtube.com/@business Bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake Bloomberg Espanol: https://www.youtube.com/@bloomberg_espanol Bloomberg Podcasts: https://www.youtube.com/@BloombergPodcasts