In this episode of the Australian Finance Podcast, Gemma Mitchell sits down with website investor and digital business educator Matt Raad to explore a different way Australians can think about building wealth. Instead of focusing only on shares, property or super, Matt explains why websites and online businesses can behave like investable assets when they are bought carefully and run well. They unpack what makes a digital business attractive, how buyers should think about traffic, earnings and risk, and why due diligence matters before handing over a dollar. The conversation also explores the appeal of semi-passive income, the role of digital assets in a broader wealth plan, and the mindset shift required if you want to treat a website like a real business rather than a quick flip. If you have ever wondered whether buying an online business could become a side hustle, future income stream or long-term wealth strategy, this episode is a practical place to start. Matt shares the kinds of opportunities people overlook, the mistakes beginners can make, and why patience, process and clear thinking matter just as much online as they do in any other investment market. Episode resources - Buy Gemma’s book “The Money Reset”: https://amzn.to/42Uz0aK - Speak with the Rask Advice team: https://rask.com.au/advice - Ask a question (select the Finance podcast): https://bit.ly/R-quest Show partner resources - View Betashares range of funds: https://bit.ly/beta-25 - Join Pearler using the code "RASKSWITCH" and get $32 of Pearler Credit: https://bit.ly/Pearler - Get 50% off your first two months using PocketSmith: https://bit.ly/R-PocketSmith Rask resources - All services: https://bit.ly/R-services - Financial Planning: https://rask.com.au/advice - Invest with us: https://bit.ly/R-invest - Access Show Notes: https://bit.ly/R-notes - Ask a question: https://bit.ly/R-quest - We love feedback! https://raskau.typeform.com/to/ZbfHy6IP Follow us on social media - Instagram: https://www.instagram.com/rask.invest - TikTok: https://www.tiktok.com/@rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg