No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd - Episode 487: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk with Audie Attar (https://twitter.com/audieattar) — the man behind Conor McGregor's +$650M empire. Audie pulls back the curtain on the MMA business empire he's built, sharing the behind-the-scenes story of signing MMA legends like Michael Bisping and Conor McGregor. He gives an inside look into the economics of the Mayweather vs. McGregor and addresses the challenges & public criticisms McGregor’s faced. Whether you're an MMA superfan or just interested in the business side of combat sports, you’ll love this conversation with the manager who helped shape modern MMA. — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch — Show Notes: (0:00) Intro (6:13) Early UFC days (9:17) Signing Michael Bisping and discovering Conor McGregor (13:20) How Audie signed Conor (17:15) What’s it like managing fighters? (19:45) How they created Proper Twelve (23:00) The value of owning a brand vs. doing sponsorships (28:30) McGregor vs. Mayweather payout (34:00) The appetite for blockbuster boxing matches (45:00) What was it like after the Proper Twelve exit? (52:21) How he handles McGregor’s criticisms and allegations (57:24) Advice to his younger self (01:03:31) Conor's transition from beloved fighter to highly criticized (01:09:40) Closing thoughts on UFC — Links: • Audie’s Twitter - https://twitter.com/audieattar • Audie’s IG - https://www.instagram.com/audieattar/ — For more quality videos subscribe here ➡https://www.youtube.com/channel/UCyaN6mg5u8Cjy2ZI4ikWaug?sub_confirmation=1 🔔 Turn on notifications to stay updated with new uploads Like || Share || Subscribe