Join us for this episode with Misikir Mulugeta, Commercial Strategist and Business Consultant, and one of the leading figures in Ethiopia’s marketing sector, known for his expertise in the beverage and FMCG industries. In this episode, we had a conversation with Misikr about: How it all started, Roles at BGI, Coca Cola and DHL, The Ethiopian Marketing Industry and Creativity, The Making of Campaigns, Business Strategy, People, Leadership, Personal Growth, and much more. More from our partners: Dashen Bank Website: https://dashenbanksc.com Telegram: https://t.me/DashenBankEthiopia Noah Real Estate Website: https://noahrealestateplc.com/ BPO Partnership Form: https://forms.gle/PsAVBP1vXCvhKXFP6 thereliable.tech GIZ: https://www.giz.de/de/downloads/giz2023-en-private-sector-development-in-ethiopia.pdf To advertise on Meri: https://meri.et/advertise Mentioned Book : https://www.amazon.com/dp/B09RY3DNBP?ref=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&ref_=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&social_share=cm_sw_r_ffobk_cp_ud_dp_CC7XZJ2VEMMDWBBEZ6PJ&bestFormat=true 00:00 - Introduction 02:52 - opening 04:15 - Defining moment 06:48 - Marketing as a science (Coca Cola) 11:24 - Working at Big Positions at Big companies 14:52 - Misconceptions on marekting 34:42 - Setting up a marketing team 37:43 - Marketing campaigns process from start to finish 43:57 - What is a successful campaign 56:37 - Distribution 01:06:42 - Experience in other countries 01:09:38 - Marketing strategies 01:25:41 - Data driven Vs story telling 01:31:58 - Product testing 01:53:03 - Product placement 01:58:58 - Consultancy 02:08:59 - Challenges 02:14:01 - Managing stress 02:18:22 - Rundown questions 02:29:57 - Aspirations 02:33:00 - Life wisdom Social Links https://t.me/MERI_PODCAST https://twitter.com/MERI_Podcast https://www.instagram.com/meripodcast/ https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJg https://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1 https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9l https://www.tiktok.com/@meripodcast https://www.linkedin.com/company/meriethiopian/ Copyright Notice for Meri Podcast: All rights reserved. The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited. For permission to use our content, please contact us at info@meri.et Thank you for respecting our copyright.