Show Notes: https://retipster.com/166-jeremy-resmer/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=YKlc_CrjIlk Join Our Community: https://welcome.retipster.com/newsletter/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=YKlc_CrjIlk 00:00:00 - Introduction 00:01:06 - Targeted TV Ads for Motivated Sellers 00:06:42 - Jeremy's Real Estate Journey 00:09:45 - Marketing Channels Prior to TV Ads 00:11:51 - Targeting Leads with TV Ads 00:12:53 - Excitement about the Possibilities of Connected TV 00:13:27 - Tracking the Effectiveness of Connected TV Advertising 00:15:07 - Cost and Reach of Connected TV Advertising 00:16:34 - Benefits of Connected TV Advertising 00:19:14 - Investor CTV: A Done-for-You Service 00:25:32 - Targeting Specific Audiences for Land Investors 00:27:25 - The Power of Frequency and Reach 00:28:45 - Platforms and Inventory 00:30:08 - Cost-Effectiveness and Potential for Growth 00:35:53 - Limitations and Overcoming Challenges 00:38:40 - Non-Skippable vs. Skippable Ads 00:39:41 - Customizing Campaigns and Budgets 00:42:01 - Reinforcing Credibility and Legitimacy 00:45:47 - Competition and Niche Targeting 00:48:41 - Targeting Specific Lists and Granularity 00:50:52 - The Potential of Using TV Ads in Marketing 00:51:36 - Quantifying the Results of TV Ads 00:55:50 - Supporting TV Ads with Other Marketing Strategies 00:57:15 - The Value of Online Land Leads 01:00:02 - The Importance of Follow-Up in Land Investing 01:02:36 - Targeting Specific Audiences 01:03:00 - Radio Advertising Effectiveness 01:03:34 - Radio Streaming Ads 01:04:08 - Marketing Budget Allocation 01:05:14 - Minimum Volume for Streaming TV Ads Today, I’m talking with a recent acquaintance named Jeremy Resmer. Jeremy Resmer contacted me recently because he's been using a new marketing tactic to find motivated sellers with TV ads. Not long ago, I talked with another land investor named Larry Jarnigo, who has also tried this out and has seen pretty decent results with it. But Larry was doing this for more of a conventional TV medium, where the commercials appear on network television and are aired as 30-second TV spots. Jeremy’s approach is a bit different. He created and tested it for 12 months and went from doing 48 to 86 deals without changing anything in their marketing for those 12 months, so there's pretty strong evidence that it has made a notable improvement. Jeremy's current focus is on houses, but as we’ve seen with everything else house wholesalers do, this kind of thing can just as well be used for land. In this episode, Jeremy will explain exactly how this works, its role among his other marketing strategies, and the kinds of real estate investors this makes sense for.