Show Notes: https://retipster.com/033-perry-marshall/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=vC3Zr89l_CU Join Our Community: https://retipster.com/follow/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=vC3Zr89l_CU Perry Marshall is a lot of things. After starting his career as a trained electrical engineer, he transitioned into becoming a direct marketing expert, and, ultimately, a massive contributor to the legacy and development of the 80/20 Principle. Perry has written several books, but probably the most well-known are 80/20 Sales and Marketing and Evolution 2.0: Breaking the Deadlock Between Darwin and Design. In this conversation, we cover some fascinating concepts and life changes that can (and should) come about when you recognize just how powerful the 80/20 principle works and how it applies to every facet of life (far more than just your business).